Website Goals

User Profile

Target AudiencE

• Over half (52.6%) of the respondents fall into the 35-54 year old age group
• Visitors on traditional family vacations accounted for 42.6%
• 58.6% did not have children living in their home
• Husband/wives accounted for 31% of the party makeup, friends for 14.4%
• Party size averaged 3.37 people per group.

Competitors

Daytripper Tours

• Tour information
• Schedule information
• Search
• Newsletter
• Insurance
• Agents Information

SF Electric Tour Company

• Tour details
• Reservations
• Faq page
• Contact page
• Comment page
• Product page

San Francisco Tours

• Tour information
• Contact information
• Reservations
• Ticket sales
• Recommendations
• Schedule information

Baja California Tours, Inc

http://www.bajaspecials.com/

• Tour information
• Map
• Pictures
• Schedule information
• Hotel listing

Scenarios

Scenario 1

Kim and Dave Owen are 43 and 44 years old, with grown children no longer living at home. They live in the central California area. Both are athletic and love the outdoors. Dave is a carpenter and Kim has a small janitorial business.

Dave is a avid online gamer, while Kim likes to just cruise the net. She found the Sunset tours page and likes to see what's coming up and if new tours are being offered. She and Dave have availed themselves of Sunset Tours services on a number of occasions.

Scenario 2

John and Laurie Palomino are a young couple with no children. They live in the Los Angeles , California , area and like to get away from it all once in a while. John is an executive with a clothing manufacturer and Laurie teaches3rd grade.

Both love wildlife and scenic waterfalls. Laurie likes to ride horses and John loves to camp out. Occasionally they like to take a small group of friends with them for a relaxing and fun weekend. They use the Sunset Tours web page to see if new tours are being offered and to make reservations for outings.

Scenario 3

Darren Jameson is a single 28 year old man living in Las Vegas , Nevada . He is a pit boss at one of the casinos.

He is an amateur photographer and likes to take pictures of scenic places at different times of the year. He heard about Sunset Tours from a friend and looked them up online. He has used them before and checks back frequently to make reservations. He likes mid week tours best for the smaller groups.

Site Structure and Outline

Outline

1. Home Page
2. Adventure Tours
   1. Camping/Hiking
   2. Horseback Riding/Camping
   3. Whitewater Rafting/Camping
3. Day Tours
   1. Bird Watching
   2. Fishing
   3. Waterfall Hike
4. Guides
5. About US

Flowchart